Case Study: Boston Advertising Agency with White Label WordPress Shopify

Client Background

A small digital advertising agency in Boston, Massachusetts, specializing in PPC and social media advertising.

Problem

The agency needed to create high-converting landing pages and e-commerce sites for their ad campaigns but lacked the development skills to do so.

Approach

WL Propel provided white label development services to create custom WordPress landing pages and Shopify e-commerce sites. Our approach included:

01

Detecting and Fixing Bugs

Designing and developing landing pages optimized for conversion, including A/B testing different layouts and call-to-action elements.

02

Ensuring Security

Setting up Shopify stores with custom themes, product pages, and integrated payment gateways.

03

Optimizing Performance

Implementing advanced tracking and analytics tools to measure campaign performance and user behaviour.

04

Improving Usability

Conducting usability testing to ensure a seamless user experience and high conversion rates.

05

Maintaining Compatibility

Providing ongoing support and optimization to continuously improve site performance and campaign results.

Result

The agency saw a 50% increase in conversion rates for their ad campaigns. They were able to offer more comprehensive advertising packages, resulting in a 40% increase in client retention and a 35% boost in revenue within six months. Clients praised the agency for the quality and effectiveness of their landing pages and e-commerce solutions.