Case Study: Austin Agency with White Label WordPress Shopify

Client Background

A small digital marketing agency based in Austin, Texas, specializing in SEO and PPC services for local businesses.

Problem

 WL Propel stepped in to fill the gap by providing a white label solution. The agency purchased development hours as needed, allowing flexibility. Our team performed a full audit of the agency’s existing client websites to identify areas for improvement. We then executed the following tasks:

Approach

WL Propel stepped in to fill the gap by providing a white label solution. The agency purchased development hours as needed, allowing flexibility. Our team performed a full audit of the agency’s existing client websites to identify areas for improvement. We then executed the following tasks

01

Detecting and Fixing Bugs

Developed custom WordPress themes that aligned with each client’s brand identity.

02

Ensuring Security

Implemented advanced SEO techniques directly into the website code to improve organic search rankings.

03

Optimizing Performance

Enhanced site performance through code optimization and implementation of caching mechanisms.

04

Improving Usability

Integrated Google Analytics and other tracking tools for comprehensive performance monitoring.

05

Maintaining Compatibility

Provided detailed reports and recommendations for ongoing improvements.

Result

Within six months, the agency increased their client base by 30% and saw a 25% increase in revenue. The addition of web development services allowed them to offer comprehensive packages, enhancing client satisfaction and retention. The flexibility of the hourly model meant they could scale up their development resources during peak times without the burden of additional full-time hires.