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A small PR agency in Seattle, Washington, focused on helping startups and small businesses gain media coverage.
Clients increasingly requested website development and management as part of their PR packages. The agency did not have the technical capability to offer these services.
WL Propel partnered with the agency to provide white label web development services. We developed and managed WordPress and Shopify sites for their clients, ensuring high performance, security, and SEO optimization. Specific actions included:
Designing and developing custom WordPress themes tailored to each client’s brand.
Setting up Shopify stores with customized themes, product pages, and integrated marketing tools.
Implementing advanced SEO techniques, including schema markup, keyword optimization, and link building.
Setting up comprehensive analytics and reporting tools to track website performance and marketing campaign effectiveness.
Providing ongoing support and updates to ensure that client websites remained secure and functional.
The agency saw a 50% increase in client satisfaction and retention. They were able to offer comprehensive packages, resulting in a 40% boost in revenue within six months. The additional services also helped them attract new clients who were looking for one-stop solutions.